SÈCHEY
Private F&F Bridge · YC SAFE · $12M Pre-Money
est. 2021 · Charleston, SC
Redefining
Modern Drinking
Private Friends & Family
Bridge Extension via YC SAFE
Emily Heintz · Founder & CEO · emily@emilyheintz.com
🍾
The Problem

Consumers are changing how they drink—
but retail hasn't caught up.

41%
of US adults actively reducing alcohol consumption
IWSR 2024
$46B+
Alternative Beverage Market
(NA + Functional + Hemp)
SPINS / Brightfield
75%
of top NA brand shelf controlled by legacy alcohol retailers
Circana 2024

No brand solves both health and having a good time.

Our Solution

A Lifestyle Brand for the Modern Adult Consumer

Helping guests unwind, celebrate and socialize with alcohol-free, functional and cannabis products

Occasion-Based CurationWhat to drink, when, why — guided discovery at every touchpoint
Mood-Driven ProductsBeverages, functional, and ritual items matched to consumer state
Retail + Digital ExperiencesOmnichannel habit-building through flagship, e-commerce, and partnerships
Proprietary DataData that fuels repeat purchase and product innovation
The Market

A $46B+ Converging Category: Alcohol Flexibility

SÈCHEY At the intersection FUNCTIONAL MINDFUL HEMP / THC
$30B
Mindful Drinking
$10B
Functional Beverages
$6B
Hemp / THC
5× faster growth than overall alcohol category (IWSR)
Partners

Built on Strategic Partnerships

Across retail, brand, and industry — Sèchey is the trusted partner for modern drinking.

Retail
Brick-and-mortar & e-commerce
Target Lowes Foods Total Wine Top Ten Airbnb Edible
Brand
Curated alcohol-free brands
Athletic Brewing Cann Brez Ghia Ritual Zero Aplos Blind Tiger Little Saints
Industry
Trade, press & associations
Diageo Molson Coors InvestBev ANBA Hemp Beverage Alliance Coalition Alt Bev
Revenue Channels

Multi-Channel Revenue Architecture

Flagship Retail
Location
King Street, Charleston SC — data source & brand lab
Thesis
Specialty retail is where new beverage brands are discovered and validated
Insight
Legacy liquor stores losing dollar sales as consumers shift; discovery-oriented shopper has no home
Private Label (Dryish™)
Category
NA wine — a $6B opportunity with quality & availability gap
Advantage
Higher margin + product moat unavailable to general retailers
Pipeline
Bloomingdale's placement in discussion; Diageo-backed Target program active
Traction

Built the Category. Now Building a Brand.

1,650+
Retail Doors
$7.3M
Peak Gross Revenue
64%
Gross Margin
5 Yrs
Category First-Mover
Sep '21
Sechey.com Launches
Feb '22
Pop-Up Charleston
Dec '22
Flagship Opens
Nov '23
NA Wine + 450 Doors
Jan '24
1,350 Door End Cap
Jun '24
1,550 Door LTO
Jul '25
NA Wine Expansion
Founder

Emily S. Heintz — Founder & CEO

EH

emilyheintz.com

Five-year category pioneer and the face of the alt-bev movement. Emily has built Sèchey from a pop-up into a multi-channel platform with national retail presence, private label products, and industry leadership spanning press, associations, and speaking engagements.

Real Simple Vogue Forbes BevNet Financial Times New York Times Taste Radio Ep. 698
The Ask

Join the Round

Instrument
SAFE
Valuation Cap
$12M
Round Size
$480K
Min. Investment
$60K

Use of Funds

  • Flagship Tasting Experience
  • Operating Foundation
  • Revenue Acceleration
  • Scalable E-Commerce
DRINK LESS · LIVE MORE™
Emily S. Heintz, Founder & CEO
emily@emilyheintz.com
emilyheintz.com
Confidential · 2026 · For Accredited Investors Only